The Effect of Attitudes Toward Car and Public Transport on Behavioral Intention of Commuting Mode Choice – A Cross Six Asian Country Comparison |
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Hong Tan Van Kasem CHOOCHARUKUL Satoshi FUJII |
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ABSTRACT This study investigated the effect of psychological factors on mode choice in six Asian countries including Japan, Thailand, China, Vietnam, Indonesia, and the Philippines. Using MNL models, stated-preferring modes for work trip after getting job were explained by three attitudinal factors namely Symbolic affective, Instrumental and Social orderliness taken from previous study by Van and Fujii (2006). The study found that attitudinal variables about car and are all significant determinants for the entire sample from Asian countries. Besides, the social orderliness aspect of public transport was a common concern for respondents in developing countries in the behavioral intention of selecting this mode for work trip. Moreover, in countries where intention to use car are not too high, attitudinal factors toward car are found to be significant determinants of behavioral intention to commute by car but not so meaningful in countries where the desire of car use is too high. |
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KEYWORDS: Attitudes toward travel modes, commuting mode choice, mobility management, psychological methods. |
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© Copyright 2008, K. Choocharukul, Last Updated: June 25, 2008 . | ||||